Greg LaPlant
Agent
Discretion, perseverance, and an unwavering attention to detail define Greg’s approach to real estate. With a deep appreciation for architecture instilled early on—watching his father work in construction—Greg’s passion for the industry is rooted in both craft and care.
Greg served as Managing Director for Branden and Rayni Williams for eight years, helping build The Beverly Hills Estates and acting as the firm’s Broker of Record during its formative years. He was involved in over $8 billion in sales, overseeing every deal with precision and discretion.
Before transitioning into luxury real estate, Greg spent a decade in the entertainment industry, sharpening his adaptability, discretion, and communication skills—qualities that now elevate his work with high-profile clientele.
Now working alongside his partner Rachel, Greg brings Midwest values, West Coast polish, and a results-driven mindset to every client interaction. His dedication is not just to the deal—but to building trust, delivering clarity, and exceeding expectations.
Languages Spoken: English
